An SEO agency that practices white-hat SEO will do the following for your website:
- Conduct a website audit – analyze your existing site structure and content
- Conduct a competitor analysis – identify strengths and weaknesses vis a vis the competition
- Create an SEO strategy that addresses these weaknesses
- Keyword Research – identify keywords that will work for your business
- Optimize for On-page SEO factors – make web pages search engine friendly
- Optimize for Technical SEO factors – improve the website structure, code, and speed
- Build backlinks to promote your website
- Track SEO performance and share reports regularly
- Conduct tests and tweak SEO Strategy in order to improve performance
- A great SEO agency will keep you informed and make you part of the process, with regular reports and updates on a daily, weekly, or monthly basis.
